Alhambra, CA
United States

Surefront is the Product Lifecycle Management Platform for brands and vertically integrated retailers, helping them to develop products, manage relationships with suppliers, and providing a platform where retailers and their suppliers can collaborate to bring products to market. 

Product development teams face 3 major challenges

  1. Accessing data from a single source of truth
  2. Collaborating with internal teams and external partners
  3. Providing data to sales teams in a presentable format

 To tackle these challenges, Surefront provides:

  • A complete product data record for every product detail, vendor, quote, order, program and assortment that is easily searchable and shareable

  • In-platform chat function with communications tied to the products and accessible to all internal teams and external partners

  • A direct path of knowledge transfer from product development teams to their sales department - with all tools needed to complete wholesale deals

Surefront is focused on providing the most immersive and collaborative space for retailers and brands to meet their product development and merchandising needs.