Ecommerce and Digital Experience

The depth of a workshop. The breadth of a conference.

NRF Retail Converge gives ecommerce and digital professionals the chance to deepen their expertise with those in their field and find the ideas, solutions, tools and tactics to take their digital initiatives to the next level. 

5 days. Watch your way.

This five-day event brings together professionals from the entire retail industry — regardless of their role. That means you’ll get focused content for digital professionals like you, as well as the chance to join peers across multiple retail fields for big-picture, visionary thinking on the future of retail. And what's better — you can join us live, or watch later on demand.

REGISTER NOW

Focused content

Attend 10 NRF-curated sessions dedicated to ecommerce, digital and mobile insights, from digital transformation, to new growth strategies, to marketplaces and more.

View the retail tech content track below or explore related tracks.

The latest retail tech

Collaboration with great partners is key to any retailer's success. Visit the NRF Retail Converge Marketplace to see product demos, connect with exhibitors and view Exhibitor Big Ideas content produced by our partners. 

Visionary thinking

Expand your perspective in 16 visionary keynotes exploring the themes of retail resiliency, leadership, building customer trust and the future of retail.

Ecommerce, Digital and Mobile Track Agenda

Monday, June 21

11:30am11:45am EDT

ProShip product demo: Beyond the box with ProShip multi-carrier shipping software

11:30am11:45am EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

As the most trusted provider of automated multi-carrier shipping software, ProShip’s speed of processing and advanced technology sets ProShip apart. With simple carrier connectivity and high flexibility, ProShip enables complex features and functions, such as maintaining compliance, executing multi-carrier rate shopping with unified business logic and empowering omnichannel fulfillment. Because ProShip integrates with multiple parts of an Enterprise Software System, our multi-carrier shipping solution can automate the supply chain workflow and turn your parcel shipping operation into an efficient powerhouse.

Verizon product demo: The future of retail

11:30am11:45am EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

As retail enters its next phase, post-pandemic, technology will play an increasing role in the success or failures of industry players. From omni-channel strategies to rethinking what a brick and mortar of the future looks like, this is the time for organizations to become tech-enabled to ensure long-term sales success and brand equity. Join Michele Dupre, VP of Sales for Verizon Business as she reviews the future of retail.

12:15pm12:30pm EDT

imimobile, part of Cisco, product demo: The future of CX: How imimobile creates frictionless shopping experiences for brands

12:15pm12:30pm EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

Our increasingly digital, always-on world is transforming the ways retailers connect to customers on a daily basis. Now more than ever, customer experience is a key differentiator and competitive advantage. In this demo, we’ll share how customer expectations and behaviors have shifted and how technologies, such as NLP & AI, new messaging channels and chatbots, are poised to shape the customer experience and how they can be harnessed to solve for today’s retail pain points.

Scandit product demo: Introducing a new way to streamline store operations. In half the time.

12:15pm12:30pm EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

Scandit will exclusively unveil a new solution that will transform workflows both front and back of store - with the same device.

We’ll demonstrate a new smartphone-based scan mode that can perform high-volume scanning tasks at speed - increasing store associate productivity and enabling them to spend more time engaging customers.

Want to be amazed at what one device can do? Join co-founder and CTO Christian Floerkemeier on June 21st and we'll show how to boost workforce productivity.

Treasure Data product demo: Connecting web, mobile, store, and contact center experiences

12:15pm12:30pm EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

In this 15-minute solutions demo, we will show you how the Treasure Data Customer Data Platform (CDP) can help you deliver a personalized omnichannel experience driven by real-time customer data. We will walk you through:

  • A simulated customer journey that includes personalized engagements across ecommerce site, mobile app, contact center and in-store
  • How a unified customer view and AI-driven next-best recommendation can help you orchestrate and deliver an experience tailored to the customer
  • Integration and activation of key channels
1:00pm1:30pm EDT

FarEye roundtable discussion: The big picture: What it takes to make your last mile work

1:00pm1:30pm EDT

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

With regards to retail, big box, and food & grocery, customer experience trends that were anticipated to get picked up in the next 4-5 years have already become mainstream, putting immense pressure on the last mile delivery ecosystem. The question is how do brands make their last-mile network resilient to changing market dynamics? Join the roundtable to learn:

  • How to scale your delivery operations
  • What it means to go beyond tracking and tracing
  • Leveraging modern delivery models to create new revenue streams
1:30pm1:45pm EDT

Cisco AppDynamics product demo: Take your digital strategies from good to great: Ensure flawless application performance with AppDynamics

1:30pm1:45pm EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

In today’s digital-first world, your applications are your business. See how AppDynamics helps retailers maximize the performance of business-critical applications with complete visibility and performance insights across your full-stack, allowing you to quickly diagnose the root cause of application issues.

Lexmark product demo: Discover why over 400 retailers worldwide rely on Lexmark for measurable results

1:30pm1:45pm EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

Lexmark designs innovative technologies to help you navigate today’s changing retail environment. From retail-rugged devices that operate in the harshest environments to flexible solutions that reduce IT burden and keep your associates in front of customers, Lexmark retail platforms are used in 70,000+ retail stores around the world. Whether your goal is to reduce costs, lift sales, eliminate manual processes or simplify your store signage, Lexmark Retail Solutions allow your associates to securely print anywhere and publish everywhere.

1:45pm2:15pm EDT

Pinterest, The Yes and Crate and Barrel leverage the marketplace platform to grow their customer base

Tuesday, June 22

11:30am11:45am EDT

Cisco AppDynamics product demo: Compete on user experience and win: Application visibility and business insights from AppDynamics

11:30am11:45am EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

With clear, real-time insights into business performance and end-user experiences, you can prioritize workload based on impact to the business metrics that matter to you. Watch this session to learn how AppDynamics helps you focus on what matters most to the business when addressing IT problems or prioritizing new features and functionality.

ID.me product demo

11:30am11:45am EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

With ID.me, instantly verify customer eligibility for exclusive discounts (military, first-responders, nurses, teachers) directly at check-out while eliminating fraud. Our hyper-targeted customer acquisition platform also allows you to reach 42 million+ users and present exclusive offers.

500+ brands use ID.me to drive customer acquisition and loyalty, including Under Armour, Fanatics, and Lenovo – and they’re seeing impressive results: ID.me customers typically achieve 300% ROI.

Watch our demo for insights on affinity marketing and a walkthrough of our solution by an ID.me expert and customer.

11:45am12:15pm EDT

Zulily and Tapestry discuss how one-to-one marketing engagement is being propelled by artificial intelligence

1:00pm1:30pm EDT

CI&T roundtable discussion: Solving CPG and retailer demand forecasting dilemmas

1:00pm1:30pm EDT

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

The phrase "if it ain’t broke" seems a fitting descriptor for many of the CPG-retailer dynamics and modeling at the root of demand forecasts. But the purchase pattern unpredictability spurned by the pandemic, combined with the rise in suppliers launching DTC platforms make the urgent case for a relationship re-visit. Moving forward, the best way to ensure improved demand forecasting is for retailers and suppliers to share more data. Let’s discuss secure ways to do that.

Lucidworks roundtable discussion: Harness omnichannel customer insights to deliver better shopping experience

1:00pm1:30pm EDT

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

Join Lucidworks and retail leaders for an interactive discussion and learn how to:

  • Design or procure better products from unseen customer session insights
  • Leverage signals to present the right products at the right time across touchpoints
  • Deliver a fully connected experience from online to offline to increase commerce ROI
1:45pm2:15pm EDT

Championing everyone’s right to feel good: Activating personalization at Boots Session produced by Cognizant

1:45pm2:15pm EDT
Boots has long prioritized providing outstanding convenience and care for their customers by offering a variety of products and services to suit the needs of a broad customer base. With the shift to Digital, Boots has had to elevate their personalization game. Recognizing that personalization is necessary, Boots’ strategy has not only been focused on technology but their people and creating disruption in the industry. Join the conversation with Boots’ CIO, Rich Corbridge, to understand the challenges around achieving personalization at scale and how to overcome them.
Scott TumSuden

Scott TumSuden

VP and Global Managing Partner for Retail and Healthcare Industries
Cognizant

How Gap Inc., Albertsons and Total Wine & More successfully navigated the greatest disruptor of our lifetime, evolved and prepares for the future

TikTok – the phenomenon that is, and how to make it work for retailers and brands: Hollister and Kate Spade New York case study

3:00pm3:30pm EDT

Partnership paradigm: Delivering operational excellence at the speed of retail

3:00pm3:30pm EDT
Against the backdrop of the COVID-19 pandemic, package delivery giant UPS is leaning in on the wildly important areas of its business, embracing digital transformation and a historic surge in e-commerce to redefine the legacy company — and logistics solutions for retailers. Under the leadership of UPS CEO Carol B. Tomé, and the implementation of her “Better, Not Bigger” strategy, UPS is flexing its Global Smart Logistics Network to meet the needs of customers in more than 220 countries and territories around the world. Hear from the UPS CEO on how the nearly 114-year-old company is moving our world forward by delivering what matters.

Wednesday, June 23

10:30am11:00am EDT

Leading in the new normal

10:30am11:00am EDT
Following an unprecedented year for the retail industry, Kohl's CEO Michelle Gass has outlined a bold strategic vision that will position the company for long-term growth. Balancing intuition with data, she has made innovative and courageous moves that leverage Kohl’s strong off-mall omni-platform, while partnering with the likes of Amazon and soon Sephora, to add a younger demographic to the retailer's core customer base. In this fireside chat, hear how Michelle has led her team of more than 100,000 associates through one of the most pivotal years in Kohl’s history, and how they are emerging a stronger and better company. Michelle will discuss the keys to Kohl’s future success, including transforming its brand and product offerings, leveraging its differentiated omnichannel experience, and focusing on profitability drivers like supply chain optimization, inventory management, and controlled expenses.
3:00pm3:30pm EDT

The profitability paradox: How to boost bottom line results amid retail's many complexities

3:00pm3:30pm EDT
The global retail industry faces a profitability paradox: despite increasing investments to satisfy customers, returns on these investments continue to diminish over time, impacting profits along the way. However, growth areas for retail remain bountiful with the right business-growth strategies that put a relentless focus on the customer. In this impactful session, hear Deloitte's insights from recent consumer industry research on investments leading organizations are making to shore-up profitability and long-term growth. In addition, Sam's Club president and CEO Kathryn McLay will share her experiences in a fireside chat about the warehouse club's omni-retail strategies focusing on digital innovation, productivity-centered automation, brand ethos and a thoughtful club member experience. 
Rodney Sides

Rodney Sides

Global Leader of Deloitte Insights and Vice Chairman, US Retail and Distribution Leader
Deloitte LLP

Thursday, June 24

10:30am11:00am EDT

The state of retail – Macy’s digitally led transformation

10:30am11:00am EDT
Following a year that delivered unprecedented shocks to the retail industry, Macy's, Inc. battled through store closures and reopened to deliver great wins for its customers and transformed into a digitally led omnichannel retailer. Guided by its Polaris strategy, Macy’s today is hyper-focused on its digital, supply chain and technology platforms to deliver the most relevant and engaging shopping experiences. This session with Chairman and CEO Jeff Gennette examines how Macy’s digital growth has led the company to take bolder actions to drive its business forward into the future.
11:00am11:30am EDT

Owning the home: A conversation with Williams-Sonoma, Inc. CEO Laura Alber

11:00am11:30am EDT
Leaning into its flourishing multi-banner ecommerce channel, Williams-Sonoma, Inc. separates itself from competitors by scaling its business and grabbing market share along the way. Looking at the year ahead and the long-term future, the home specialty retailer will focus on its three primary differentiators – its in-house design, its digital-first channel strategy, and its values – to fuel the company's strong growth and profitability. In this fireside chat, Williams-Sonoma, Inc. CEO Laura Alber will share insights about the company's in-house design capabilities and benefits; the platform, supply chain infrastructure, tech stack, and talent the company has to push its growth in ecommerce even further; and its commitment to a values-based company culture with sustainability, DE&I, and supporting its employees as key initiatives. Hear how William-Sonoma has thrived throughout a challenging 2020 and is positioned to succeed in the years ahead.
11:45am12:15pm EDT

The evolution of eCommerce: How brands are evolving eCommerce models to adapt to consumers’ changing lifestyles

Unpacking Gen Z’s POV on shopping, brands and education

1:45pm2:15pm EDT

How Wayfair and Sally Beauty use AR & 3D to drive inspiration, confidence and a cutting-edge customer experience

Platform paradise: Building best-in-class ecommerce capabilities

2:30pm3:00pm EDT

New sales channels, technology and the new role of the store reshape CRM and consumer engagement

Friday, June 25

11:45am12:15pm EDT

The consumerization of healthcare: Transforming the patient experience

1:45pm2:15pm EDT

Direct-to-Consumer: Strategies for a new digital world and ever-evolving consumer

2:15pm3:15pm EDT

DVF pivots to digital and engages the global consumer with Alibaba

2:15pm3:15pm EDT
 Amidst the disruptions caused by Covid-19, e-commerce technologies not only became an immediate lifeline for many businesses to stay afloat, but also helped brands to accelerate their digital transformation. Among those brands was luxury fashion company Diane von Furstenberg (DVF), which has made a strong digital pivot during the pandemic. DVF has engaged Chinese consumers via Alibaba’s livestreaming tool, Taobao Live, and was one of the first brands to move its fashion show online during Shanghai Fashion Week. In this closing keynote session, hear from Alibaba Group President Michael Evans and Diane von Furstenberg, founder of DVF and one of the most iconic designers in American fashion, as they discuss how the pandemic has reshaped the retail and fashion business, the role of innovation and their outlooks on the China consumer market.