Press Info

All of retail’s experts. All in one place.

NRF invites working members of the press to attend NRF Retail Converge, held virtually June 21-25. This five-day experience offers innovation to loss prevention, supply chain to operations, marketing and so much more. Attendees will be able to roll up their sleeves with experts of their field. Join in on the media coverage of this highly anticipated virtual event.

Media Eligibility Requirements

All requested documentation must be submitted to eventpress@nrf.com in advance of the first day of the event. Media credentials are subject to approval from NRF. Please note: NRF reserves the right to deny press badges if credentials are insufficient.

Registrants are eligible for a press badge
under the following criteria:

Broadcast/ Print/ Online
Reporters and editors must have an editorial role in a well-established news outlet that publishes original content.

Reporters and editors must present a valid business card, with their name, title and media outlet. Additionally, they must provide a copy of two recent bylined articles or clips published or broadcast within the last 12 months that cover the retail industry.

Bloggers
Bloggers must provide documentation from an external web analytics service (such as Google Analytics) showing a minimum of 50,000 unique visitors per month. 

Additionally, bloggers must provide a copy of two recent industry-related bylined articles or blog posts published within the last 12 months.

Podcasters
Podcasters must provide documentation from an external web analytics service (such as Google Analytics) showing a minimum of 4,000 monthly listens or over 1,000 listens/episode. 

Freelance
Freelance journalists and photographers must present a letter of assignment with editor’s name and contact information from a well-established media outlet. 

Not Eligible 
Analysts will not be considered for media accreditation. Analyst can register on our general registration page.

Consultants and representatives from PR and marketing firms will not be considered for media accreditation.

Non-editorial employees of a media organization who plan to engage in sales or marketing activities will not be considered for media accreditation. 

YouTube, Facebook, Twitter, or Instagram accounts, as well as communities, forums and user groups will not be considered for media accreditation.

For those not eligible for media coverage registration, please visit our general registration page.