Marketing and Data Analytics Experience

The depth of a workshop. The breadth of a conference.

NRF Retail Converge gives marketing and data analytics professionals the chance to deepen their expertise with those in their field and find the ideas, solutions, tools and tactics to take their marketing operation to the next level. 

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Focused content

Attend 10 NRF-curated sessions dedicated to marketing and data analytics, from AI to influencers to understanding Gen Z.

View the retail tech content track below or explore related tracks.

The latest retail tech

Collaboration with great partners is key to any retailer's success. Visit the NRF Retail Converge Marketplace to see product demos, connect with exhibitors and view Exhibitor Big Ideas content produced by our partners. 

Visionary thinking

Expand your perspective in 16 visionary keynotes exploring the themes of retail resiliency, leadership, building customer trust and the future of retail.

Marketing and Data Analytics Agenda

Monday, June 21

11:45am12:15pm EDT

From walls to spaces: Asian Paints' digital transformation led by CDP, produced by Treasure Data

11:45am12:15pm EDT

Asian Paints is the third largest paint company in Asia, serving consumers in more than 60 countries. Beyond paints, Asian Paints has been on an ambitious growth strategy to become a premier home decor brand. Deepak Bhosale, GM of Asian Paints, will share his vision, success and learnings from this journey, including their approach to:

  • Engineering seamless, contextual and personalized experiences (physical and digital)
  • Digital disruption and creating the competitive differentiator
  • CDP powering the digital strategy
12:15pm12:30pm EDT

Atos | Maven Wave product demo: Making data insights accessible to anyone, anytime

12:15pm12:30pm EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

Data is critical in meeting the demands of changing consumer behavior and organizations value sustainability in their business operations. But for most retail and consumer goods organizations, data is traditionally locked in closed systems, is difficult to access, and requires investment to integrate in a timely manner. In this demo, we will show you how we are helping retailers easily gain access to real-time data to quickly make decisions without requiring advanced technical skills sets.

Treasure Data product demo: Connecting web, mobile, store, and contact center experiences

12:15pm12:30pm EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

See how the Treasure Data Customer Data Platform (CDP) can help you deliver a personalized omnichannel experience driven by real-time customer data. We will walk you through a simulated customer journey with orchestrated engagements across ecommerce site, mobile app, contact center and in-store. Key features include:

  • Unified customer view infused in all applications
  • AI-driven next-best recommendation
  • Integration and activation of key channels

Want more? Click here for a CDP session tailored for you! We’ll send you a $50 gift card as a thank you.

12:30pm1:00pm EDT

Lunch & Learn produced by Amazon Web Services: Delivering data-driven decision making at 1-800 Contacts

12:30pm1:00pm EDT
1-800 Contacts has been providing consumers with the easiest way to buy contacts since 1995. In this session you'll hear how the 1-800 Contacts team is partnering with Databricks and AWS to eliminate data silos and enable real-time analytics. Join us for a conversation on the lessons learned associated with building a business analytics platform that transforms business operations.

Rob Saker

RVP and Global Industry Leader of Retail & Manufacturing
Databricks
Ed Jimenez

Ed Jimenez

Head of Global Retail Marketing
Amazon Web Services

Lunch & Learn produced by Splitit: From browsing to buying: Combating endless aisle

12:30pm1:00pm EDT
We live in an endless swipe society, where shoppers can literally browse products forever. It’s not surprising then that shoppers spend an average of 79 days gathering information before making a major purchase. So, how do you convince them to buy now? We’ll share learnings from our merchants on how they’re combatting this paralysis of choice and giving shoppers reasons to follow through on all that window shopping.
1:00pm1:30pm EDT

Cognizant roundtable discussion: The critical balance of CX + employee enablement with Jack in the Box

1:00pm1:30pm EDT

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

While companies have aimed to improve customer experiences (CX) for decades, the approach to CX has been focused primarily on customer-facing touchpoints while overlooking the employee, partner, and technology ecosystem that enables them. Findings from Cognizant & Forrester’s new global research shows organizations that take an orchestrated approach to customer and employee experience transformation see significant return on investment across a variety of metrics. Join this session with Jack in the Box’s CMO to learn how the brand transformed their customer experiences and discuss the four considerations in road mapping your experience ecosystem.
Mark Taylor

Mark Taylor

SVP, Global Lead Digital Experience (DX)
Cognizant
Ryan Ostrom

Ryan Ostrom

Executive Vice President and Chief Marketing Officer
Jack in the Box
1:30pm1:45pm EDT

RepTrak product demo: Unleashing the power of reputation to drive retail sales and enhanced business impact

1:30pm1:45pm EDT
Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

Your company’s reputation is a leading indicator of business success – it is highly correlated with your potential to drive retail sales and other supportive behavior. This session will preview RepTrak as an effective way to effectively measure and manage your reputation. Specifically, RepTrak will showcase how real-time access to reputation intelligence can help you to out play the retail competition in being better informed of how to take action -- in what you need to do and say to drive sales.
1:45pm2:15pm EDT

The shift from exception-based reporting to advanced analytics produced by Zebra

1:45pm2:15pm EDT
After years of using EBR, asset protection leaders Scott Glenn of The Home Depot and Rob LaCommare of Big Lots came to realize it was insufficient. Ultimately they replaced EBR with prescriptive analytics, which identifies:
  1. What is happening
  2. Why it happened
  3. How much it costs
  4. What to do about it
  5. Who should do it
In this presentation, the presenters will outline their phaseouts of EBR– from augmenting current capabilities to gradually introducing new processes and tools to drive more value.
Scott D Glenn

Scott D Glenn

Vice President, Asset Protection US Operations
The Home Depot
Rob LaCommare

Rob LaCommare

CFI, VP of Asset Protection and Safety
Big Lots Stores Inc

Design for all: Time to amplify the inclusion agenda

2:30pm3:00pm EDT

Retailing after the pandemic, what have we learned? produced by Appriss Retail

2:30pm3:00pm EDT
It’s undeniable that the COVID-19 pandemic has changed retailing. Many state that ecommerce accelerated 10 years in 10 months, but what of the aftermath? What have we learned from this shift - is it permanent or temporary? How do the different channels of retailing fit in a post pandemic world? The early observations might surprise you, as might the solution ideas to keep consumers engaged.

The top 3 connected TV KPIs & benchmarks every retailer needs to know

Tuesday, June 22

9:45am10:30am EDT

Brunch & Learn produced by PayPal: Digital customer experience as a changemaker: Reimagining ecommerce and checkout

9:45am10:30am EDT
The pandemic has laser focused merchants on digital customer experience as other avenues have shuttered or slowed down. The ability to define a digital customer experience is your company’s differentiator. This session will help you think about how to leverage your ecommerce presence more strategically to accelerate your business. Strategic thinking will be paired with practical applicability. You’ll get actionable insights you can use immediately to both improve the customer experience and positively influence KPIs your company cares about. Join us. 
11:30am11:45am EDT

ID.me product demo: Offer exclusive discounts online to drive customer acquisition and brand loyalty

11:30am11:45am EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

With ID.me, instantly verify customer eligibility for exclusive discounts (military, first-responders, nurses, teachers) directly at check-out, without the risk of fraud. Our hyper-targeted customer acquisition platform also allows you to reach 42 million+ users and present exclusive offers.

500+ brands use ID.me to drive customer acquisition and loyalty, including Under Armour, Fanatics, and Lenovo – and they’re seeing impressive results: ID.me customers typically achieve 300% ROI.

Watch our demo for insights on affinity marketing and a walkthrough of our solution by an ID.me expert and customer.

11:45am12:15pm EDT

How Carter’s is enhancing customer experiences though data insights and IT transformation produced by Amazon Web Services

11:45am12:15pm EDT
How is the leading brand of children’s clothing building better customer insights and business agility with through the cloud? Join us for a fireside discussion with members from Carter’s leadership team who will discuss Carter’s data and IT strategy. The session will provide a look into how Carter’s is building an integrated data platform and their approach to application modernization and moving to the cloud. You’ll come away with best practices and lessons learned on leveraging technology to improve retail operations.
Matt Kott

Matt Kott

Head of Global Data & Analytics, IT
Carter's
Joanne Joliet

Joanne Joliet

Head of Worldwide Business Development – Fashion & Apparel
Amazon Web Services

Zulily and Tapestry discuss how one-to-one marketing engagement is being propelled by artificial intelligence

1:00pm1:30pm EDT

Aruba, a Hewlett Packard Enterprise company, roundtable discussion: Digitally transformed grocery stores – Improving operations and shopping experiences

1:00pm1:30pm EDT

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

The past year has accelerated innovation in grocery store operations like no year before. Where no-touch is a high-touch service, and driving better experiences for customers and store operations is a necessity, IT operators need to leverage their networks to do more than connect devices and secure data. Propelling digital transformation forward requires store-enabled IoT sensors, cameras, and frictionless payment methods. Join two grocery chains and Aruba to learn how a solid network foundation is essential to supporting adoption of digital transformation innovations.

Jacob Koch

Manager, IT Systems Administration
Weis Markets

CI&T roundtable discussion: Solving CPG and retailer demand forecasting dilemmas

1:00pm1:30pm EDT

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

The phrase "if it ain’t broke" seems a fitting descriptor for many of the CPG-retailer dynamics and modeling at the root of demand forecasts. But the purchase pattern unpredictability spurned by the pandemic, combined with the rise in suppliers launching DTC platforms make the urgent case for a relationship re-visit. Moving forward, the best way to ensure improved demand forecasting is for retailers and suppliers to share more data. Let’s discuss secure ways to do that.

Lucidworks roundtable discussion: Harness omnichannel customer insights to deliver better shopping experience

1:00pm1:30pm EDT

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

Join Lucidworks and retail leaders for an interactive discussion and learn how to:

  • Design or procure better products from unseen customer session insights
  • Leverage signals to present the right products at the right time across touchpoints
  • Deliver a fully connected experience from online to offline to increase commerce ROI
1:45pm2:15pm EDT

Championing everyone’s right to feel good: Activating personalization at Boots Session produced by Cognizant

1:45pm2:15pm EDT
Boots has long prioritized providing outstanding convenience and care for their customers by offering a variety of products and services to suit the needs of a broad customer base. With the shift to Digital, Boots has had to elevate their personalization game. Recognizing that personalization is necessary, Boots’ strategy has not only been focused on technology but their people and creating disruption in the industry. Join the conversation with Boots’ CIO, Rich Corbridge, to understand the challenges around achieving personalization at scale and how to overcome them.
Scott TumSuden

Scott TumSuden

VP and Global Managing Partner for Retail and Healthcare Industries
Cognizant

TikTok – the phenomenon that is, and how to make it work for retailers and brands: Hollister and Kate Spade New York case study

2:30pm3:00pm EDT

Flex retail and the power of discovery

Wednesday, June 23

9:45am10:30am EDT

Brunch & Learn produced by PayPal: Digital customer experience as a changemaker: Reimagining ecommerce and checkout

9:45am10:30am EDT
The pandemic has laser focused merchants on digital customer experience as other avenues have shuttered or slowed down. The ability to define a digital customer experience is your company’s differentiator. This session will help you think about how to leverage your ecommerce presence more strategically to accelerate your business. Strategic thinking will be paired with practical applicability. You’ll get actionable insights you can use immediately to both improve the customer experience and positively influence KPIs your company cares about. Join us. 
11:45am12:15pm EDT

LEGO, Tailored Brands and PepsiCo on the new connected economy

12:30pm1:00pm EDT

Lunch & Learn produced by Amazon Web Services: How CMOstores.com is revolutionizing the shopping experience

12:30pm1:00pm EDT
CMOstores.com is building a world-class, customer-centric brand by providing market leading product choice and personalized customer experiences. In this session you’ll hear from Ben Hodson, Marketing Director at CMOstores.com on how they are becoming the go-to digital retailer of building materials by leveraging AI-powered insights. Tom Summerfield from Peak AI will be sharing how they are partnering with CMOstores.com and AWS to use cloud-based customer segmentation to deliver hyper-personalized customer recommendations and inform other areas of the business as consumer demand changed during COVID-19.
Steve Gurney

Steve Gurney

Global Head General Merchandise Retail
Amazon Web Services

Lunch & Learn produced by Splitit: From browsing to buying: Matching shopstyle to paystyle

12:30pm1:00pm EDT

With all the talk about financial sobriety brought about by the pandemic, it’s easy to forget that 2 in 5 consumers regularly shop for fun, amusement or stress relief. In this session, we’ll introduce you to the 5 shopstyles that Splitit uses to create unique experiences suited to consumers’ emotional and attitudinal approaches to shopping. From the treasure hunter to the taskmaster, matching your payment methods to their shopping styles can dramatically improve conversion rates.

1:00pm1:30pm EDT

Genpact roundtable discussion: Co-hosted in partnership with Ahold Delhaize USA: Retail CFO as a data guardian

1:00pm1:30pm EDT

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

Genpact finds that 42% of finance leaders ranked generating actionable insights for the wider business as one of their top 3 priorities in the next two years. CFOs must embrace the new role of data custodian and lead a finance team that converts organizational data challenges into insights, to drive faster, better decision making.

Join Genpact and Retail Business Services, an Ahold Delhaize company, in an endeavour to pinpoint areas for investment focus and initiatives where data analysis can impact revenues, cash flow and compliance.

1:45pm2:15pm EDT

Skip the marketplace, convert more customers on your own site produced by Yext

1:45pm2:15pm EDT

Today, most retail and DTC businesses can’t meet customer expectations set by the largest players on the Internet. When that happens, frustrated users bounce to third parties, like Amazon and Google, where they're bombarded with ads from competitors happy to steal away their business. Fortunately, there's an easy solution: better search.

Join Lee Zucker, Head of Industry for Manufacturing and E-Commerce at Yext, to explore how you can optimize your search experience to ensure your customer journey starts, and ends, on your website.

Lee Zucker

Lee Zucker

Head of Industry for Manufacturing and E-Commerce
Yext

Innovation at retail: A fireside chat with Rose Jia of US Amazon Grocery Delivery, and Rachel Dalton of Kantar

Thursday, June 24

9:45am10:30am EDT

Brunch & Learn produced by Google: Modeling, analyzing and acting on retail data with Looker and Google Cloud

9:45am10:30am EDT
Perhaps more than any other industry, retail relies heavily on data in order to optimize the decision-making process across entire organizations. Data can impact trend forecasting, inventory control, marketing strategy, and even influence customer behavior -- especially in the increasingly digital space of eCommerce. Looker offers trusted, real-time retail insights, combining easy-to-use analytics and data from multiple sources to drive business-wide decisions.

Brunch & Learn produced by PayPal: Digital customer experience as a changemaker: Reimagining ecommerce and checkout

9:45am10:30am EDT
The pandemic has laser focused merchants on digital customer experience as other avenues have shuttered or slowed down. The ability to define a digital customer experience is your company’s differentiator. This session will help you think about how to leverage your ecommerce presence more strategically to accelerate your business. Strategic thinking will be paired with practical applicability. You’ll get actionable insights you can use immediately to both improve the customer experience and positively influence KPIs your company cares about. Join us. 
11:45am12:15pm EDT

Unpacking Gen Z’s POV on shopping, brands and education

Friday, June 25

9:45am10:30am EDT

Brunch & Learn produced by PayPal: Digital customer experience as a changemaker: Reimagining ecommerce and checkout

9:45am10:30am EDT
The pandemic has laser focused merchants on digital customer experience as other avenues have shuttered or slowed down. The ability to define a digital customer experience is your company’s differentiator. This session will help you think about how to leverage your ecommerce presence more strategically to accelerate your business. Strategic thinking will be paired with practical applicability. You’ll get actionable insights you can use immediately to both improve the customer experience and positively influence KPIs your company cares about. Join us. 
11:45am12:15pm EDT

The consumerization of healthcare: Transforming the patient experience

12:30pm1:00pm EDT

Lunch & Learn produced by Splitit: From browsing to buying: Global success

12:30pm1:00pm EDT

It's been said that every ecommerce business is a global business, whether they like it or not. So how do you manage the complexities of serving a global audience? From shipping and tariffs to varying shopper and payment profiles, we'll share the best practices of some of the most successful global ecommerce companies.

Statistic: 81% of shoppers research their product online before purchasing.

1:00pm1:30pm EDT

Delivering high-value insights: Wayfair and Levi Strauss & Co. use AI to drive future strategy