Marketing and Data Analytics Experience

The depth of a workshop. The breadth of a conference.

NRF Retail Converge gives marketing and data analytics professionals the chance to deepen their expertise with those in their field and find the ideas, solutions, tools and tactics to take their marketing operation to the next level. 

5 days. Watch your way.

This five-day event brings together professionals from the entire retail industry — regardless of their role. That means you’ll get focused content for marketing and data analytics professionals like you, as well as the chance to join peers across multiple retail fields for big-picture, visionary thinking on the future of retail. And what's better — you can join us live, or watch later on demand.

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Focused content

Attend 10 NRF-curated sessions dedicated to marketing and data analytics, from AI to influencers to understanding Gen Z.

View the retail tech content track below or explore related tracks.

The latest retail tech

Collaboration with great partners is key to any retailer's success. Visit the NRF Retail Converge Marketplace to see product demos, connect with exhibitors and view Exhibitor Big Ideas content produced by our partners. 

Visionary thinking

Expand your perspective in 16 visionary keynotes exploring the themes of retail resiliency, leadership, building customer trust and the future of retail.

Marketing and Data Analytics Agenda

Monday, June 21

12:15pm12:30pm EDT

Treasure Data product demo: Connecting web, mobile, store, and contact center experiences

12:15pm12:30pm EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

In this 15-minute solutions demo, we will show you how the Treasure Data Customer Data Platform (CDP) can help you deliver a personalized omnichannel experience driven by real-time customer data. We will walk you through:

  • A simulated customer journey that includes personalized engagements across ecommerce site, mobile app, contact center and in-store
  • How a unified customer view and AI-driven next-best recommendation can help you orchestrate and deliver an experience tailored to the customer
  • Integration and activation of key channels
1:00pm1:30pm EDT

Cognizant roundtable discussion: The critical balance of CX + employee enablement

1:00pm1:30pm EDT

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

While retailers have aimed to improve customer experiences (CX) for decades, the approach to CX has been focused primarily on customer-facing touchpoints while overlooking the employee, partner, and technology ecosystem that enables them. Findings from Cognizant & Forrester’s new global research shows organizations that take an orchestrated approach to customer and employee experience transformation see significant return on investment across a variety of metrics. Join us to discuss the four considerations in road mapping your experience ecosystem.
Mark Taylor

Mark Taylor

SVP, Global Lead Digital Experience (DX)
Cognizant
1:30pm1:45pm EDT

RepTrak product demo: Unleashing the power of reputation to drive retail sales and enhanced business impact

1:30pm1:45pm EDT
Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

Your company’s reputation is a leading indicator of business success – it is highly correlated with your potential to drive retail sales and other supportive behavior. This session will preview RepTrak as an effective way to effectively measure and manage your reputation. Specifically, RepTrak will showcase how real-time access to reputation intelligence can help you to out play the retail competition in being better informed of how to take action -- in what you need to do and say to drive sales.
1:45pm2:15pm EDT

Design for all: Time to amplify the inclusion agenda

2:30pm3:00pm EDT

The Top 3 connected TV KPIs every retailer needs to know

Tuesday, June 22

11:30am11:45am EDT

ID.me product demo

11:30am11:45am EDT

Open to Retailers, VCs, Press and Analysts with a Full Conference or Retail Free Pass.

With ID.me, instantly verify customer eligibility for exclusive discounts (military, first-responders, nurses, teachers) directly at check-out while eliminating fraud. Our hyper-targeted customer acquisition platform also allows you to reach 42 million+ users and present exclusive offers.

500+ brands use ID.me to drive customer acquisition and loyalty, including Under Armour, Fanatics, and Lenovo – and they’re seeing impressive results: ID.me customers typically achieve 300% ROI.

Watch our demo for insights on affinity marketing and a walkthrough of our solution by an ID.me expert and customer.

11:45am12:15pm EDT

Zulily and Tapestry discuss how one-to-one marketing engagement is being propelled by artificial intelligence

1:00pm1:30pm EDT

Aruba, a Hewlett Packard Enterprise company, roundtable discussion: Digitally transformed grocery stores – Improving operations and shopping experiences

1:00pm1:30pm EDT

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

The past year has accelerated innovation in grocery store operations like no year before. Where no-touch is a high-touch service, and driving better experiences for customers and store operations is a necessity, IT operators need to leverage their networks to do more than connect devices and secure data. Propelling digital transformation forward requires store-enabled IoT sensors, cameras, and frictionless payment methods. Join two grocery chains and Aruba to learn how a solid network foundation is essential to supporting adoption of digital transformation innovations.

CI&T roundtable discussion: Solving CPG and retailer demand forecasting dilemmas

1:00pm1:30pm EDT

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

The phrase "if it ain’t broke" seems a fitting descriptor for many of the CPG-retailer dynamics and modeling at the root of demand forecasts. But the purchase pattern unpredictability spurned by the pandemic, combined with the rise in suppliers launching DTC platforms make the urgent case for a relationship re-visit. Moving forward, the best way to ensure improved demand forecasting is for retailers and suppliers to share more data. Let’s discuss secure ways to do that.

Lucidworks roundtable discussion: Harness omnichannel customer insights to deliver better shopping experience

1:00pm1:30pm EDT

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

Join Lucidworks and retail leaders for an interactive discussion and learn how to:

  • Design or procure better products from unseen customer session insights
  • Leverage signals to present the right products at the right time across touchpoints
  • Deliver a fully connected experience from online to offline to increase commerce ROI
1:45pm2:15pm EDT

Championing everyone’s right to feel good: Activating personalization at Boots Session produced by Cognizant

1:45pm2:15pm EDT
Boots has long prioritized providing outstanding convenience and care for their customers by offering a variety of products and services to suit the needs of a broad customer base. With the shift to Digital, Boots has had to elevate their personalization game. Recognizing that personalization is necessary, Boots’ strategy has not only been focused on technology but their people and creating disruption in the industry. Join the conversation with Boots’ CIO, Rich Corbridge, to understand the challenges around achieving personalization at scale and how to overcome them.
Scott TumSuden

Scott TumSuden

VP and Global Managing Partner for Retail and Healthcare Industries
Cognizant

TikTok – the phenomenon that is, and how to make it work for retailers and brands: Hollister and Kate Spade New York case study

2:30pm3:00pm EDT

Flex retail and the power of discovery

Wednesday, June 23

11:45am12:15pm EDT

LEGO, Tailored Brands and PepsiCo on the new connected economy

1:45pm2:15pm EDT

Innovation at retail: A fireside chat with Rose Jia of US Amazon Grocery Delivery, and Rachel Dalton of Kantar

Thursday, June 24

11:45am12:15pm EDT

Unpacking Gen Z’s POV on shopping, brands and education

Friday, June 25

11:45am12:15pm EDT

The consumerization of healthcare: Transforming the patient experience

1:00pm1:30pm EDT

Delivering high-value insights: Wayfair and Levi Strauss & Co. use AI to drive future strategy