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Choose your pass type

This event is open to everyone in the retail ecosystem: retailers of all types or sizes (including grocery and food/restaurants), CPGs, suppliers, manufacturers, consultants, VCs, law enforcement, media, and educators. Here is an easy breakdown of the pass types available. All sessions and handouts will be available to attendees on demand for 30 days following the last day of the event. If you are ready to register now and are not a sponsor or a member of the press, click here and get started!
Full Conference Pass
This pass includes full access to the event, including all Keynotes and Featured sessions, product demos, roundtables, the Marketplace, Networking Portal, Exhibitor Big Ideas and more!
Retail Free Pass
This pass includes access to the Marketplace, product demos, the UPS CEO Keynote presentation on Tuesday at 3pm EST, Exhibitor Big Ideas, the Networking Portal and more!
Sponsor Registration
If your company has a listing in the Marketplace and you are registering as a company representative, use the link below.
Registration Assistance
Need help or want more information? The NRF Retail Converge team can answer questions about pricing, membership and more.
 

Full Conference Pass

This pass includes access to all Keynotes, Featured sessions, Exhibitor Big Ideas, Equality Lounge sessions, Product Demos & Roundtable Discussions (for retailers only), Marketplace and the Networking Portal (to connect and schedule meetings with sponsors and other attendees). To qualify for retail rates, you must fit NRF's definition of a retail business.
Note: Non-retailers will have access to sponsors only in the Networking Portal.
NRF Member Rates
Full Conference Pass
Individual (rate per person)
Early rate by 5/21/2021 - $295
Advance rate by 6/18/2021 - $395
Standard rate after 6/19/2021 - $495
Retail Member Teams
$250 per person
Minimum 5 full conference registrants, same company
Members can also access NRF On Demand.
NRF On Demand allows members to view 75+ hours of recorded retail content from past events like the NRF Retail Leadership Series, Operation Open Doors webinars, and more.
NRF Non-Member Rates
Full Conference Pass
Individual (rate per person)
Early rate by 5/21/2021 - $395
Advance rate by 6/18/2021 - $495
Standard rate after 6/19/2021 - $595
Retail Non-Member Teams
$350 per person
Minimum 5 full conference registrants, same company
Become an NRF Member.
Join the world's largest retail trade association. NRF memberships are available for retailers, industry partners, universities and their students, and FIRA members.
Retail Member Exclusive!
Unlimited Full Conference Passes for your company
Register for a Member MAX Pass and your entire company can experience NRF Retail Converge for one deeply-discounted bundled price. Everyone in your company can get access to 160+ sessions, 60+ product demos, 40+ roundtables, the Marketplace and the Networking Portal where you can schedule meetings with sponsors and attendees.
Member MAX Passes are also available in bundles of 25, 50 and 75.
Offer expires by June 11, 2021.
Contact collinsons@nrfevents.com for details.
Law Enforcement
Full Conference Pass
Individual (rate per person)
Full Conference - $295
Retail Free Pass - FREE
Federal, state and local law enforcement agencies officers are welcome to attend and have access to all the sessions retailers have access to. An agency ID is required.
Educator Rates
Full Conference Pass
Individual (rate per person)
Educator Member - $295
Educator Non-Member - $395
To register as an educator, your primary occupation must be instructing students in a public or private college or university, junior or community college, or career/vocational school. All Educator registrations are subject to verification.
Press
Full Conference Pass
Individual (rate per person)
Approved/Verified Press - FREE
 
To register as press, you must be a working member of the news media (editorial). All Press registrations are subject to verification. Please review NRF’s media accreditation policy in our media resource center before applying for a press pass. For questions about Press registration, please contact eventpress@nrf.com.
 

Retail Free Pass

Visit the Marketplace to learn about the products and services that are and will be changing the retail landscape. Watch product demos, choose from more than 80 Exhibitor produced sessions, dive into hundreds of future forward technologies, and schedule meetings with sponsors to ask questions about specific products and build partnerships that will last long beyond the event.
BONUS: Free Retail Pass holders also get access to the UPS CEO Keynote session on Tuesday at 3pm EST.
Note: Non-retailers will have access to sponsors only in the Networking Portal.
Retail Free Pass
Individual
FREE
Access to the Marketplace, Retailer Roundtable Discussions, Product Demos, Exhibitor Big Ideas sessions, Equality Lounge sessions and the Networking Portal where you can schedule meetings with exhibitors and attendees.
Free Retail Pass holders also get access to the UPS CEO Keynote session on Tuesday at 3pm EST.
The Retail Free Pass is open to the following:
Retailers, drug and convenience retailers, grocers, restaurants, CPGs, consumer services, venture capitalists, holding firms and private investment firms are eligible for the Retail Expo Pass.
Retail Free Pass is open to NRF Members and Non-Members.

Invite Your Network

 

Registration Assistance

Terms & Conditions
Cancellations & Refunds
All cancellation requests must be made in writing to registration@nrf.com. Requests received by June 18, 2021, will receive a full refund. No refunds for requests received after June 19, 2021, regardless of when the registration is received. Non-attendance does not constitute cancellation.
Substitutions
All requests for substitutions must be made in writing to registration@nrf.com and cannot be made once you have logged into the event.
Need Help Registering?
The NRF Retail Converge Concierge can answer questions about pricing. Send us an email at registration@nrf.com and provide your company name, company address and website.
International Assistance
For international registration assistance or inquiries, please contact Susan Cuevas at cuevass@nrf.com with any questions.
Membership
NRF membership has its privileges. Learn more about the benefits of retail and non-retail membership.
For questions about NRF Membership, please contact membershipinfo@nrf.com.
Important Note Regarding List Solicitation
NRF is aware that exhibitors and attendees are solicited about purchasing NRF's lists. These emails and the attendee lists referenced in them are not validated, authorized or issued by NRF. NRF does not and has NEVER sold or rented attendee information. With today’s technology and algorithm capabilities, stopping list solicitations is impossible. NRF recommends not purchasing these lists or sharing credit card information with anyone who says they have our event lists.