June 2111:45 am–12:15 pm
Shopping in the Covid 19 era accelerated features that had been set in motion before retailers faced temporary store closures. Customers were already using the physical space in new ways-- with business models that included--BOPIS, showrooms, pick-up-only stores, brand billboards, delivery posts, community centers and of course--shopping online. And these immediately became the most dominant ways we shopped. But will shopping revert back to resemble the past or will it remain in the present? Here we'll uncover the elements that have carried over, the most-embraced features and the degree of importance for each. Revealing research from customer interviews across the US, attendees will learn how to set their strategy for growth in the modern physical store.