June 221:45 pm–2:15 pm
Boots has long prioritized providing outstanding convenience and care for their customers by offering a variety of products and services to suit the needs of a broad customer base. With the shift to Digital, Boots has had to elevate their personalization game. Recognizing that personalization is necessary, Boots’ strategy has not only been focused on technology but their people and creating disruption in the industry. Join the conversation with Boots’ CIO, Rich Corbridge, to understand the challenges around achieving personalization at scale and how to overcome them.