CI&T roundtable discussion: Solving CPG and retailer demand forecasting dilemmas

June 22
1:00 pm1:30 pm

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

The phrase "if it ain’t broke" seems a fitting descriptor for many of the CPG-retailer dynamics and modeling at the root of demand forecasts. But the purchase pattern unpredictability spurned by the pandemic, combined with the rise in suppliers launching DTC platforms make the urgent case for a relationship re-visit. Moving forward, the best way to ensure improved demand forecasting is for retailers and suppliers to share more data. Let’s discuss secure ways to do that.

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