June 251:45 pm–2:15 pm
More and more brands are evolving their consumer ecosystem with sophisticated direct-to-consumer (D2C) strategies that are disrupting traditional retail channels. Companies are looking to D2C to diversify their distribution channels, better position their products, and more closely connect with consumer, and thereby providing an effective ecosystem feedback loop to optimize their business. In recent years, the market has also seen the rise of many newcomers using D2C as their primary – if not only – distribution channel directly from the start, prompting traditional brands and retailers to respond in kind by leveraging the latest digital tools and platforms to stay relevant with consumers. In this session, world-class brands will share insights about D2C's important role in their overall strategy, how D2C can co-exist with and leverage traditional channels, and what this promises for the future of retail.