DVF pivots to digital and engages the global consumer with Alibaba

June 25
2:15 pm3:15 pm
Amidst the disruptions caused by COVID-19, e-commerce technologies not only became an immediate lifeline for many businesses to stay afloat, but also helped brands to accelerate their digital transformation. Among those brands was luxury fashion company Diane von Furstenberg (DVF), which has made a strong digital pivot during the pandemic. DVF has engaged Chinese consumers via Alibaba’s livestreaming tool, Taobao Live, and was one of the first brands to move its fashion show online during Shanghai Fashion Week. In this closing keynote session, hear from Alibaba Group President Michael Evans and Diane von Furstenberg, founder of DVF and one of the most iconic designers in American fashion, as they discuss how the pandemic has reshaped the retail and fashion business, the role of innovation and their outlooks on the China consumer market.