DXL's digital transformation: Leveraging buy now, pay later to attract young shoppers produced by PayPal

June 22
11:45 am12:15 pm
The pandemic is not the only factor driving the ecommerce boom. Brands have seen an acceleration of existing trends along with the need for digital transformation to meet consumers where they are. This session explores how leading big & tall menswear brand DXL Group was able to accelerate its digital transformation and leverage tools such as “buy now, pay later” solutions to create tailor-made experiences, attract younger consumers, and grow its audience. The session will also present future-looking perspectives on how retailers can continue to operate in a new post-pandemic world, and the flexibility that consumers have come to expect from next-gen retailers.

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