The evolution of eCommerce: How brands are evolving eCommerce models to adapt to consumers’ changing lifestyles

June 24
11:45 am12:15 pm

This discussion will focus on how changing consumer needs have influenced eCommerce models. The pandemic, in particular, accelerated trends and changed what consumers want and need and how businesses can interact and connect with consumers

The panel will discuss how brands and retailers are evolving their models to better meet the changing needs of their customers while continuing to explore ways to reach new consumers. This discussion will focus on how brands such as Spotify, Stitch Fix and ThredUp are making their business more impactful for consumers, making the experience more personal and meeting changing demands, even post-pandemic.

John Gregory

John Gregory

Global Retail Category Development Officer