Physical stores have been transformed by an unprecedented shift towards omnichannel retail over the last 18 months.
Now, customers are demanding both online convenience and the instant gratification of shopping in-store. Stores need to make themselves more digital and more human.
Investing in the right technology is key - bringing online functionality into the store environment to empower employees while delivering new experiences for customers.
As the dust settles, we explain the one-device strategy that can meet the omnichannel demands that are here to stay.
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