New sales channels, technology and the new role of the store reshape CRM and consumer engagement

June 24
2:30 pm3:00 pm
The COVID-19 outbreak accelerated retail digital transformation and unleashed the power of social selling, live-shopping, crowd-selling, and subscriptions as well as transformed the role of the store and sales associates. Retail organizations have diversified channels, tools and ways to acquire, activate and engage customers. Stores and store associates endeavor to engage customers along their journeys. Learn how innovative retailers have been deploying new technologies, tools and approaches for customer relationship and engagement.