Nordstrom Rack: Building a new off-price business model for the modern customer

Friday
June 25
11:00 am11:30 am
The "off-price" retail business model requires a reset from the one-size-fits all approach of the past, evolving beyond simply great apparel at a low-price to meet the needs of the modern consumer. A new model incorporates a more curated selection, a healthy mix prices and brands suited for consumers differentiated by market, and offered seamlessly both digitally and in-store. In this session, Nordstrom Rack’s President Geevy Thomas will explore how Nordstrom's off-price brand Nordstrom Rack is serving a diverse range of customers in truly personalized ways; the process of creating an unmatched digital presence in the off-price space; and the strategies moving forward to increase revenue at Rack by $2 billion over the next five years.