June 2510:30 am–11:00 am
The global pandemic provided Tractor Supply, the $10.6 billion needs-based rural lifestyle retailer, with a once-in-a-lifetime opportunity to grow with its existing consumer base and attract new customers. Coming off record growth in 2020, you will hear Tractor Supply President and CEO Hal Lawton discuss how the company plans to be an even more integral part of its customers’ lives through its Life Out Here strategy. Join this informative fireside chat to find out how the strength of Tractor Supply’s culture, supported by its more than 42,000 passionate Team Members, offers a differentiated shopping experience. Hal will share more about the company’s relaunched loyalty program as well as how the accelerated shift in consumer behavior during the pandemic is shaping its omnichannel journey and capabilities.