TikTok – the phenomenon that is, and how to make it work for retailers and brands: Hollister and Kate Spade New York case study

June 22
1:45 pm2:15 pm
At a time when social media apps have slowed in growing user bases, TikTok has seen a meteoric rise giving thanks largely to its adoption from a Gen Z audience. As businesses explore opportunities to capitalize on and tap into the TikTok phenomenon, this session features global fashion brand Hollister and global lifestyle brand Kate Spade New York to explore their insights and experiences on the platform and provide tips for success and meeting the challenges in engaging and converting this highly coveted audience.

* Adding a session to your calendar does not provide access to or admission to this event. You must register to attend this session.

Amanda Bopp

Amanda Bopp

Vice President, Digital Marketing and CRM
Kate Spade New York
Matt Cleary

Matt Cleary

Vertical Director, Retail and Restaurants