June 2411:45 am–12:15 pm
Join MaryLeigh Bliss of YPulse and Ken Wincko of Barnes & Noble College as they compare notes on Gen Z. In this candid conversation, these experts will share research on themes ranging from what Gen Z is buying (and what they are not) to how this demographic is interacting with social media. They will dive into Gen Z’s outlook on higher education, and how living through the pandemic may shape their future views. With Gen Z poised to take over the economy in the next decade, expect these thought leaders to provide merchandisers and marketers with some takeaways they can put into action.