Zulily and Tapestry discuss how one-to-one marketing engagement is being propelled by artificial intelligence

Tuesday
June 22
11:45 am12:15 pm
Online retailers have been chasing the ultimate goal of one-to-one marketing by developing individually-personalized messages for each customer--with amazing clickthrough rates...or so the dream goes! But AI is now pushing personalized marketing nirvana closer to reality. Delve into the complexities finding out how AI is helping marketers optimize their data to glean insights about each individual, how it's being used to personalize marketing communications and to improve message delivery along the entire customer journey getting closer to true one-to-one engagement.