Alberto Serrentino

Alberto Serrentino
Alberto Serrentino
Varese Retail
Alberto Serrentino – advisor, board member, author and speaker. Founder of Varese Retail, a retail strategy, digital transformation and thought leadership boutique based in Brazil. He has over 30 years of experience in the retail and consumption industries. As an international speaker, he has made over 600 presentations, including 17 editions of the National Retail Federation’s Annual Convention (NRF Big Show). He authored/ co-authored 9 books and over 300 articles and served on several boards of directors and innovation committees of various retail companies.

Speaking in:

June 24
2:30 pm3:00 pm
The COVID-19 outbreak accelerated retail digital transformation and unleashed the power of social selling, live-shopping, crowd-selling, and subscriptions as well as transformed the role of the store and sales associates. Retail organizations have diversified channels, tools and ways to acquire, activate and engage customers. Stores and store associates endeavor to engage customers along their… Read more