Amanda Bopp

Amanda Bopp
Vice President, Digital Marketing and CRM
Kate Spade New York
Amanda Bopp has spent her career working with some of the world’s most admired brands across consumer packaged goods, beauty, and fashion.

She began her career at Nestle in its Leadership Development Program, a program intended to take recent college graduates and provide them with a strong foundation in sales & marketing. During her 8+ years at Nestle, Ms. Bopp worked across a variety of functions and categories, living and working in various markets such as Chicago, Los Angeles, Boston, and San Antonio.

Following her time at Nestle, Ms. Bopp worked in direct-to-consumer marketing and data & analytics, most notably at British customer data science company, dunnhumby. During her time at dunnhumby, Ms. Bopp served as a Director on the Macy’s engagement team, working with some of Macy’s key strategic partners including the Estee Lauder Companies and Michael Kors. Her role in partnering with these brands was to conduct data science & analytics projects, translating the findings into marketing strategies and tactics.

Transferring to the client side, Ms. Bopp joined Michael Kors in 2015, where she became Vice President of Marketing. During her time at Michael Kors, she led the strategy, development, and launch of the Michael Kors loyalty program, Kors VIP, a first of its kind in the sector. More recently, she has brought her passion for customer centric marketing and all things digital to Kate Spade New York as Vice President of Digital Marketing and CRM. In this role, she leads full funnel digital strategy across brand and performance tactics, as well as CRM and insights.

Ms. Bopp holds a Master’s in Cosmetics & Fragrance Marketing from the Fashion Institute of Technology, where she is also an adjunct professor of digital marketing.

Speaking in:

Tuesday
June 22
1:45 pm2:15 pm
At a time when social media apps have slowed in growing user bases, TikTok has seen a meteoric rise giving thanks largely to its adoption from a Gen Z audience. As businesses explore opportunities to capitalize on and tap into the TikTok phenomenon, this session features global fashion brand Hollister and global lifestyle brand Kate Spade New York to explore their insights and experiences on the… Read more