Fernanda Romano

Fernanda Romano
Global CMO
Alpargatas/Havaianas
Currently VP of Global Marketing and Innovation at Alpargatas, Fernanda has more than 20 years of experience in marketing and advertising, management of major brands and a career marked by her internationality and awards. Named as one of AdAge's 100 most influential women in advertising and for Women to Watch in the US and in Brazil.

Her career began at Carillo Pastore Euro RSCG in São Paulo. She joined DM9DDB in early 2002 and supervised a team that included creation and production, with the main task of promoting creative integration between all the media and clients of the agency.

Internationally, Fernanda worked at Lowe New York as Executive Creative Director at Lowe Madrid, at AKA Lola, as Global Creative Director, at JWT London as Nokia's Global Creative Director, at Euro RSCG Worldwide, as Global Creative Director for digital and experiential campaigns, and worked on clients such as AkzoNobel (Dulux paints), Reckitt Benckiser, Kraft, Kellog's, Nestlé, De Beers and Cadbury (Trident and Halls), among others.

Fernanda held the position of Chief Creative Officer at Naked New York and Brazil between 2012 and 2015 and founded Malagueta in 2013, an innovation and strategy company and a laboratory for startups.

Her awards include a Grand Prix from the Cyber Lion de Cannes in the same year that the agency she worked for at the time, DM9DDB, was named Cyber Agency of the Year, won a silver at One Show 2011 and three lions at Cannes 2011, for the film made for the Let's Color campaign of AkzoNobel (Dulux) that became one of the 2011 TED ads.

Fernanda also participated on the board of Instituto Aliança Futuro da Criança, an NGO focused on generating human and financial resources for the education of children and young people in Brazil.

Speaking in:

Friday
June 25
1:45 pm2:15 pm
More and more brands are evolving their consumer ecosystem with sophisticated direct-to-consumer (D2C) strategies that are disrupting traditional retail channels. Companies are looking to D2C to diversify their distribution channels, better position their products, and more closely connect with consumer, and thereby providing an effective ecosystem feedback loop to optimize their business. In… Read more