Jacee Scoular

Jacee Scoular
Sr. Director, Brand Marketing
Hollister Co.
Jacee Scoular is the Senior Director of Brand Marketing at Hollister Co., and has a laser-focus on building customer-first brand strategies that authentically connect with Hollister’s core Gen-Z demographic. Her efforts have led to relationships with partners that reach the teen customer in ways that are meaningful and relatable, and meeting Gen-Z where they already spend their time with engaging, relevant content.

Speaking in:

June 22
1:45 pm2:15 pm
At a time when social media apps have slowed in growing user bases, TikTok has seen a meteoric rise giving thanks largely to its adoption from a Gen Z audience. As businesses explore opportunities to capitalize on and tap into the TikTok phenomenon, this session features global fashion brand Hollister and global lifestyle brand Kate Spade New York to explore their insights and experiences on the… Read more