Jacob is an accomplished entrepreneur and executive. His passion for creative engineering solutions and innovative marketing campaigns has transformed a connected pet care company into one of the best-selling and highest-rated pet brands on the international market. Jacob is uniquely wired to solve problems: Whether it is increasing sales or overcoming engineering challenges, he is comfortable wearing many hats and embodying many roles. He is equally comfortable putting himself in the customer’s shoes, and emphasizes the importance of superior customer service in every business decision made. This cross-functional approach allows him to facilitate company growth from all aspects.