Ken Wincko

Ken Wincko
Vice President, Marketing
Barnes & Noble College
Ken Wincko is the VP of Marketing at Barnes & Noble College, where he leads the company’s B2B and consumer marketing programs on behalf of its partner schools. Prior to BNC, Ken held Chief Marketing Officer roles at Cision/PR Newswire & WorkWave – a field service software tech startup. He has also held senior-level marketing roles at Dun & Bradstreet, ADP, Citigroup and IBM. He and his teams have won numerous awards including Marketing Team of the Year by Marketo and Best Integrated Marketing Program by the Marcom Awards. Ken graduated with honors from NYU with an MBA in Marketing and Information Systems – and led various marketing programs for the University including the highly successful launch of their student card program – Campus Cash. He also holds an undergraduate degree in Accounting from the University of Notre Dame.

Speaking in:

June 24
11:45 am12:15 pm
Join MaryLeigh Bliss of YPulse and Ken Wincko of Barnes & Noble College as they compare notes on Gen Z.  In this candid conversation, these experts will share research on themes ranging from what Gen Z is buying (and what they are not) to how this demographic is interacting with social media. They will dive into Gen Z’s outlook on higher education, and how living through the pandemic may… Read more