Mariana Abdala

Mariana Abdala
Mariana Abdala
VP, Product
Splitit
Mariana has accrued a wealth of experience in building and leading world-class products within the Fintech, eCommerce, and Food & Recipe spaces. Mariana approaches product management with deep customer empathy and an iterative, data-led approach to problem-solving. She has spent the last twelve years of her career at multiple Silicon Valley companies ranging in size and focus. Her tech career began at Microsoft, where she joined the Tellme Networks R&D team that was responsible for developing cutting-edge IVR technology. After many years building product and scaling teams as a PM for various start-ups, she made her debut into the FinTech space as a product leader at LendingClub. Mariana believes that to create any successful experience, above all, you need to fully embrace and advocate for empathy, understanding, and knowledge sharing. She is also a strong advocate for inclusion and diversity in tech, working as a mentor to several young women and LatinX colleagues.

Speaking in:

Wednesday
June 23
12:30 pm1:00 pm

With all the talk about financial sobriety brought about by the pandemic, it’s easy to forget that 2 in 5 consumers regularly shop for fun, amusement or stress relief. In this session, we’ll introduce you to the 5 shopstyles that Splitit uses to create unique experiences suited to consumers’ emotional and attitudinal approaches to shopping. From the treasure hunter to the… Read more

Thursday
June 24
12:30 pm10:00 pm
We’ve all heard the stats: 70% cart abandonment. $4.6T in lost ecommerce sales. And as consumers move to mobile, browsing keeps going up, conversion keeps going down. In this session, we’ll focus on the 5 key pain points that drive the largest abandonment rates - with specific steps you can take to combat them.