MaryLeigh Bliss

MaryLeigh Bliss
MaryLeigh Bliss
VP, Content
As of VP of Content, MaryLeigh oversees YPulse's syndicated products, including newsletters and insight articles, over 80 trend and brand reports annually, and ongoing surveys of young consumers. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences, including CMJ, ProMaxBDA, and the World Retail Congress. MaryLeigh's interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

Speaking in:

June 24
11:45 am12:15 pm
Join MaryLeigh Bliss of YPulse and Ken Wincko of Barnes & Noble College as they compare notes on Gen Z.  In this candid conversation, these experts will share research on themes ranging from what Gen Z is buying (and what they are not) to how this demographic is interacting with social media. They will dive into Gen Z’s outlook on higher education, and how living through the pandemic may… Read more