Matt Cleary

Matt Cleary
Vertical Director, Retail and Restaurants
As TikTok's Vertical Director of Retail and Restaurants, Matt is focused on leading a world-class sales team to help brands activate at scale on TikTok and meaningfully engage with the community. He joined the company in 2020, as Head of Central region, where he was responsible for establishing the platform's Midwest operations and leading the strategy and execution of agency and brand direct partnerships.

Prior to TikTok, Matt spent 12 years creating global media solutions and partnerships for both startups and Fortune 500 companies, such as Nextdoor, Twitter, Apple and Disney.

Matt attended The University of Tennessee, Knoxville, and currently resides in Chicago.

Speaking in:

June 22
1:45 pm2:15 pm
At a time when social media apps have slowed in growing user bases, TikTok has seen a meteoric rise giving thanks largely to its adoption from a Gen Z audience. As businesses explore opportunities to capitalize on and tap into the TikTok phenomenon, this session features global fashion brand Hollister and global lifestyle brand Kate Spade New York to explore their insights and experiences on the… Read more