Sheena Butler-Young

Sheena Butler-Young
Senior Correspondent
The Business of Fashion
Sheena Butler-Young is a senior correspondent at The Business of Fashion and former deputy editor of Footwear News. During the past seven years, she has broken some of the fashion industry's biggest business stories-- including Adidas' diversity and inclusion uprising and the Payless bankruptcy. She interviews top retail executives from Nike to Nordstrom as well as designers and celebrities.

Speaking in:

Friday
June 25
1:45 pm2:15 pm
“Supply chain digitization” is a multilayered concept that can mean different things to different companies in the fashion industry, but the core goal is to bridge the information divide and help businesses operate in a more sustainable, agile way that drives revenue growth and consumer engagement. For fashion brands, whether they are just starting down the path to digitization or have already… Read more