Conversion/Site Metrics

Monday
June 21
2:30 pm3:00 pm
If you care about measuring returns from your ads, you’ve been locked out of TV advertising for a long time. With the rise of streaming television, however, that’s all changed. Connected TV’s targeting and measurement unlocks performance marketing on television—and we’re going to share key tips and insights to help you make the most of this opportunity. We’ll cover the goals and benchmarks that are critical to what it means to succeed on Connected TV, and why you need to integrate it into your marketing strategy ASAP.
Thursday
June 24
1:45 pm2:15 pm
Ecommerce adoption has accelerated rapidly, making it more important than ever for retailers to integrate offline and online channels into a cohesive customer experience. Retailers need a comprehensive, up-to-date omnichannel strategy that considers how consumer needs and behaviors have changed, and recalibrates their understanding of their target audience.