Customer Experience

Monday
June 21
11:00 am11:30 am
As an essential retailer, Walmart pushed hard to meet customer needs in a year of outright disruption. Focusing on store safety, associate pay, and digital were central to that story as the retailer took its industry leadership to the front lines. This fireside chat with Walmart U.S. president and CEO John Furner will explore how the industry needs to work together to power forward into a next era of prosperity, and how Walmart U.S.'s long-term investments in fulfillment optimization, digital capabilities, and people will position the retailer in an even stronger position going forward. 
Monday
June 21
11:45 am12:15 pm
Shopping in the Covid 19 era accelerated features that had been set in motion before retailers faced temporary store closures. Customers were already using the physical space in new ways-- with business models that included--BOPIS, showroom stores, dark stores, delivery posts, community centers and of course--shopping online. And these immediately became the most dominant ways we shopped. But will shopping revert back to resemble the past or will it remain in the present?
Monday
June 21
1:45 pm2:15 pm
With the past year’s rapid acceleration of ecommerce, retailers faced a $428B challenge—returns. In this session, American Eagle Outfitters will share how leveraging Optoro’s technology allowed them to streamline their returns processing, improve efficiency, increase speed to stock and enhance the customer experience—ultimately driving more sales.
Monday
June 21
1:45 pm2:15 pm
We all know the big names, but what about the unique marketplaces that are finding their niche? Making up nearly half of all e-commerce, marketplaces are expanding the customer base for established retailers and start-up brands alike. Many are broadening their business opportunities by partnering or starting their own marketplaces. Listen in to learn if there's a good fit for your business.
Tuesday
June 22
11:45 am12:15 pm
Online retailers have been chasing the ultimate goal of one-to-one marketing by developing individually-personalized messages for each customer--with amazing clickthrough rates...or so the dream goes! But AI is now pushing personalized marketing nirvana closer to reality. Find out how artificial intelligence is helping marketers optimize their data to improve message delivery along the customer journey towards true one-to-one engagement. 
Tuesday
June 22
1:00 pm1:30 pm
When Walmart brought in 25-year technology veteran Suresh Kumar to lead the retail giant’s technical strategy, he set a mission to lead the next retail disruption. To get there, Kumar and one of the largest technology and engineering teams in the world are leveraging emerging tech and building custom products to accelerate Walmart’s digital transformation. From cloud, AI and voice to computer vision and edge computing, Walmart is deploying the latest technology to create superior customer experiences, empower associates and lower costs.
Tuesday
June 22
1:45 pm2:15 pm
Hear how these essential and non-essential retailers successfully adapted and survived the retail challenges of 2020 as they share lessons learned from the pandemic and examples of pivoting to meet customer needs. Fast forward to the opportunities and adaptations that followed: revelations uncovered in the form of new products and processes, talent challenges and new ways to view adversity.
Tuesday
June 22
1:45 pm2:15 pm
At a time when social media apps have slowed in growing user bases, TikTok has seen a meteoric rise giving thanks largely to its adoption from a Gen Z audience. As businesses explore opportunities to capitalize on and tap into the TikTok phenomenon, this session features global fashion brand Hollister and global lifestyle brand Kate Spade New York to explore their insights and experiences on the platform and provide tips for success and meeting the challenges in engaging and converting this highly coveted audience.
Tuesday
June 22
2:30 pm3:00 pm
As experts continue to debate the future of traditional retail, physical retail and the influence of experiences have undergone a reevaluation. The rise of ecommerce is undeniable and here to stay. But the power of in-person product discovery has its unique place in the retail ecosystem – and it's getting reimagined. In this session, executives discuss the future of physical retail and the convergence of in-person and digital experiences in today's new environment. 
Wednesday
June 23
10:30 am11:00 am
Following an unprecedented year for the retail industry, Kohl's CEO Michelle Gass has outlined a bold strategic vision that will position the company for long-term growth. Balancing intuition with data, she has made innovative and courageous moves that leverage Kohl’s strong off-mall omni-platform, while partnering with the likes of Amazon and soon Sephora, to add a younger demographic to the retailer's core customer base.
Wednesday
June 23
11:45 am12:15 pm
The unforeseen has accelerated a change in the economy, shifting from sharing to connected. An economy that places more value in meaningful experiences with a focus on authentic human connection, supported by revolutionary new technology that allows consumers greater access than ever before. We’ll focus on 4 key pillars retail brands need to address in order to better meet consumer expectations through innovation in action--Meaningful Customer Experiences, Expected Convenience, Responsible Social Engagement and Authentic Accountability. 
Wednesday
June 23
3:00 pm3:30 pm
The global retail industry faces a profitability paradox: despite increasing investments to satisfy customers, returns on these investments continue to diminish over time, impacting profits along the way. However, growth areas for retail remain bountiful with the right business-growth strategies that put a relentless focus on the customer. In this impactful session, hear Deloitte's insights from recent consumer industry research on investments leading organizations are making to shore-up profitability and long-term growth.
Thursday
June 24
10:30 am11:00 am
Following a year that delivered unprecedented shocks to the retail industry, Macy's, Inc. battled through store closures and reopened to deliver great wins for its customers and transformed into a digitally led omnichannel retailer. Guided by its Polaris strategy, Macy’s today is hyper-focused on its digital, supply chain and technology platforms to deliver the most relevant and engaging shopping experiences. This session with Chairman and CEO Jeff Gennette examines how Macy’s digital growth has led the company to take bolder actions to drive its business forward into the future.
Thursday
June 24
11:00 am11:30 am
Leaning into its flourishing multi-banner ecommerce channel, Williams-Sonoma, Inc. separates itself from competitors by scaling its business and grabbing market share along the way. Looking at the year ahead and the long-term future, the home specialty retailer will focus on its three primary differentiators – its in-house design, its digital-first channel strategy, and its values – to fuel the company's strong growth and profitability. In this fireside chat, Williams-Sonoma, Inc.
Thursday
June 24
1:45 pm2:15 pm
It fits, it works, it’s the right color--that’s what matters to customers. They don’t want to return merchandise any more than retailers want to accept returned goods. Augmented reality is taking guesswork out of the purchasing process and these retailers are here to share their experiences. Each is at a different stage with AR, but both have insights that could make a case for moving into the world of AR. Customers want a strong level of certainty when making a purchase. Can you provide it? 
Thursday
June 24
1:45 pm2:15 pm
Ecommerce adoption has accelerated rapidly, making it more important than ever for retailers to integrate offline and online channels into a cohesive customer experience. Retailers need a comprehensive, up-to-date omnichannel strategy that considers how consumer needs and behaviors have changed, and recalibrates their understanding of their target audience.
Thursday
June 24
2:30 pm3:00 pm
The COVID-19 outbreak accelerated retail digital transformation and unleashed the power of social selling, live-shopping, crowd-selling, and subscriptions as well as transformed the role of the store and sales associates. Retail organizations have diversified channels, tools and ways to acquire, activate and engage customers. Stores and store associates endeavor to engage customers along their journeys. Learn how innovative retailers have been deploying new technologies, tools and approaches for customer relationship and engagement. 
Friday
June 25
11:00 am11:30 am
The "off-price" retail business model requires a reset from the one-size-fits all approach of the past, evolving beyond simply great apparel at a low-price to meet the needs of the modern consumer. A new model incorporates a more curated selection, a healthy mix prices and brands suited for consumers differentiated by market, and offered seamlessly both digitally and in-store.
Friday
June 25
1:45 pm2:15 pm
More and more brands are evolving their consumer ecosystem with sophisticated direct-to-consumer (D2C) strategies that are disrupting traditional retail channels. Companies are looking to D2C to diversify their distribution channels, better position their products, and more closely connect with consumer, and thereby providing an effective ecosystem feedback loop to optimize their business.
Friday
June 25
2:15 pm3:15 pm
Amidst the disruptions caused by COVID-19, e-commerce technologies not only became an immediate lifeline for many businesses to stay afloat, but also helped brands to accelerate their digital transformation. Among those brands was luxury fashion company Diane von Furstenberg (DVF), which has made a strong digital pivot during the pandemic. DVF has engaged Chinese consumers via Alibaba’s livestreaming tool, Taobao Live, and was one of the first brands to move its fashion show online during Shanghai Fashion Week.