Innovation/Trends/Future

Monday
June 21
11:00 am11:30 am
As an essential retailer, Walmart pushed hard to meet customer needs in a year of outright disruption. Focusing on store safety, associate pay, and digital were central to that story as the retailer took its industry leadership to the front lines. This fireside chat with Walmart U.S. president and CEO John Furner will explore how the industry needs to work together to power forward into a next era of prosperity, and how Walmart U.S.'s long-term investments in fulfillment optimization, digital capabilities, and people will position the retailer in an even stronger position going forward. 
Monday
June 21
1:45 pm2:15 pm
Conversations surrounding diversity, inclusion and social good in the fashion industry have been amplified in the last 12 months, yet the billion-dollar market for adaptive and inclusive apparel remains largely untapped. Big name retailers such as Zappos and Tommy Hilfiger are leading the market forward, while others like The Phluid Project are pushing the industry toward acceptance and values that affirm the queer and transgender community. Join the pioneers in this space as they discuss progress and plans to make inclusivity more prominent in the near future. 
Monday
June 21
2:30 pm3:00 pm
If you care about measuring returns from your ads, you’ve been locked out of TV advertising for a long time. With the rise of streaming television, however, that’s all changed. Connected TV’s targeting and measurement unlocks performance marketing on television—and we’re going to share key tips and insights to help you make the most of this opportunity. We’ll cover the goals and benchmarks that are critical to what it means to succeed on Connected TV, and why you need to integrate it into your marketing strategy ASAP.
Tuesday
June 22
11:45 am12:15 pm
The call for sustainability in fashion has reached a fever pitch as consumers demand more transparency and responsibility from their clothing purchases. From new tech in on-demand manufacturing to the growing trend of reselling, some of the industry leaders pushing apparel into the future discuss how they are meeting the call for sustainability, reshaping the production process, and reimagining what the industry will look like in the upcoming years.
Tuesday
June 22
11:45 am12:15 pm
Online retailers have been chasing the ultimate goal of one-to-one marketing by developing individually-personalized messages for each customer--with amazing clickthrough rates...or so the dream goes! But AI is now pushing personalized marketing nirvana closer to reality. Find out how artificial intelligence is helping marketers optimize their data to improve message delivery along the customer journey towards true one-to-one engagement. 
Tuesday
June 22
1:45 pm2:15 pm
At a time when social media apps have slowed in growing user bases, TikTok has seen a meteoric rise giving thanks largely to its adoption from a Gen Z audience. As businesses explore opportunities to capitalize on and tap into the TikTok phenomenon, this session features global fashion brand Hollister and global lifestyle brand Kate Spade New York to explore their insights and experiences on the platform and provide tips for success and meeting the challenges in engaging and converting this highly coveted audience.
Tuesday
June 22
2:30 pm3:00 pm
As experts continue to debate the future of traditional retail, physical retail and the influence of experiences have undergone a reevaluation. The rise of ecommerce is undeniable and here to stay. But the power of in-person product discovery has its unique place in the retail ecosystem – and it's getting reimagined. In this session, executives discuss the future of physical retail and the convergence of in-person and digital experiences in today's new environment. 
Wednesday
June 23
11:45 am12:15 pm
The unforeseen has accelerated a change in the economy, shifting from sharing to connected. An economy that places more value in meaningful experiences with a focus on authentic human connection, supported by revolutionary new technology that allows consumers greater access than ever before. We’ll focus on 4 key pillars retail brands need to address in order to better meet consumer expectations through innovation in action--Meaningful Customer Experiences, Expected Convenience, Responsible Social Engagement and Authentic Accountability. 
Wednesday
June 23
1:45 pm2:15 pm
Online grocery is among Amazon’s fastest growing businesses as consumers seek even more convenience with their everyday shopping needs. Join Kantar’s Rachel Dalton, Director of Ecommerce & Omnichannel, and Amazon’s Rose Jia, Head of Growth Marketing, as the two chat about what innovation looks like at retail and how this is applied to marketing and merchandising. The discussion will focus on innovation at-large for retailers, specific innovations in the grocery category, and recommendations for retailers and brands as they look to achieve best-in-class execution.
Wednesday
June 23
2:30 pm3:00 pm
After the culmination of an extensive listening campaign among employees, customers, partners and the community, Nordstrom announced new goals to support their diversity, inclusion and belonging (DIB) strategy at the end of 2020. The wide-ranging plan includes specific goals related to talent recruitment and company culture, as well as customer engagement, merchandising and charitable donations. 
  
Thursday
June 24
11:45 am12:15 pm
Join MaryLeigh Bliss of YPulse and Ken Wincko of Barnes & Noble College as they compare notes on Gen Z.  In this candid conversation, these experts will share research on themes ranging from what Gen Z is buying (and what they are not) to how this demographic is interacting with social media. They will dive into Gen Z’s outlook on higher education, and how living through the pandemic may shape their future views. With Gen Z poised to take over the economy in the next decade, expect these thought leaders to provide merchandisers and marketers with some takeaways they can put into action.
Thursday
June 24
1:00 pm1:30 pm
The coronavirus pandemic accelerated payments industry digitization, already in growth mode, digital consumer payments are now in hyperdrive. Ongoing shifts toward e-commerce, digital payments, contactless, instant payments, and split payment models have all been significantly boosted in the past 12 months. In this session we examine the payment trends that are driving consumer spending, breaking down the data into category and demographic insight, as we discover how the payment process is looking to integrate itself seamlessly into the customer purchase experience.
Thursday
June 24
1:45 pm2:15 pm
It fits, it works, it’s the right color--that’s what matters to customers. They don’t want to return merchandise any more than retailers want to accept returned goods. Augmented reality is taking guesswork out of the purchasing process and these retailers are here to share their experiences. Each is at a different stage with AR, but both have insights that could make a case for moving into the world of AR. Customers want a strong level of certainty when making a purchase. Can you provide it? 
Friday
June 25
11:45 am12:15 pm
The next big thing in the healthcare ecosystem will be a customer-centric model of care. Everyday healthcare is evolving from more traditional medical office settings to retail, home and virtual-based options. The goal: to provide a better and more targeted experience for consumers that leverages daily life activities with home and virtual care services. 
Friday
June 25
1:00 pm1:30 pm
The development and use of data analytics, machine learning and artificial intelligence continues to accelerate rapidly, with analytic capabilities supporting a variety of core functions and business needs. In this session, Wayfair Global Head of Customer and Supplier Technology, Fiona Tan, and Levi Strauss & Co. SVP and Chief Strategy and Artificial Intelligence Officer, Katia Walsh will discuss the important and expanding role AI plays in driving exponential value through their respective businesses.
Friday
June 25
2:15 pm3:15 pm
Amidst the disruptions caused by COVID-19, e-commerce technologies not only became an immediate lifeline for many businesses to stay afloat, but also helped brands to accelerate their digital transformation. Among those brands was luxury fashion company Diane von Furstenberg (DVF), which has made a strong digital pivot during the pandemic. DVF has engaged Chinese consumers via Alibaba’s livestreaming tool, Taobao Live, and was one of the first brands to move its fashion show online during Shanghai Fashion Week.