New Technology

Monday
June 21
1:45 pm2:15 pm
With the past year’s rapid acceleration of ecommerce, retailers faced a $428B challenge—returns. In this session, American Eagle Outfitters will share how leveraging Optoro’s technology allowed them to streamline their returns processing, improve efficiency, increase speed to stock and enhance the customer experience—ultimately driving more sales.
Monday
June 21
2:30 pm3:00 pm
If you care about measuring returns from your ads, you’ve been locked out of TV advertising for a long time. With the rise of streaming television, however, that’s all changed. Connected TV’s targeting and measurement unlocks performance marketing on television—and we’re going to share key tips and insights to help you make the most of this opportunity. We’ll cover the goals and benchmarks that are critical to what it means to succeed on Connected TV, and why you need to integrate it into your marketing strategy ASAP.
Tuesday
June 22
11:45 am12:15 pm
Online retailers have been chasing the ultimate goal of one-to-one marketing by developing individually-personalized messages for each customer--with amazing clickthrough rates...or so the dream goes! But AI is now pushing personalized marketing nirvana closer to reality. Find out how artificial intelligence is helping marketers optimize their data to improve message delivery along the customer journey towards true one-to-one engagement. 
Wednesday
June 23
11:45 am12:15 pm
The unforeseen has accelerated a change in the economy, shifting from sharing to connected. An economy that places more value in meaningful experiences with a focus on authentic human connection, supported by revolutionary new technology that allows consumers greater access than ever before. We’ll focus on 4 key pillars retail brands need to address in order to better meet consumer expectations through innovation in action--Meaningful Customer Experiences, Expected Convenience, Responsible Social Engagement and Authentic Accountability. 
Wednesday
June 23
1:00 pm1:30 pm
Retail's technology leadership role has evolved beyond its traditional transactional definition in line with broader changes to the industry and organizational structures. An increasing number of retail CIOs and CTOs now sit decisively at the C-suite table taking on greater influence and responsibility for their companies' digital savvy, its agility amid disruptive forces, and strategic decision making to maintain competitive advantage.
Thursday
June 24
1:00 pm1:30 pm
The coronavirus pandemic accelerated payments industry digitization, already in growth mode, digital consumer payments are now in hyperdrive. Ongoing shifts toward e-commerce, digital payments, contactless, instant payments, and split payment models have all been significantly boosted in the past 12 months. In this session we examine the payment trends that are driving consumer spending, breaking down the data into category and demographic insight, as we discover how the payment process is looking to integrate itself seamlessly into the customer purchase experience.
Thursday
June 24
1:45 pm2:15 pm
It fits, it works, it’s the right color--that’s what matters to customers. They don’t want to return merchandise any more than retailers want to accept returned goods. Augmented reality is taking guesswork out of the purchasing process and these retailers are here to share their experiences. Each is at a different stage with AR, but both have insights that could make a case for moving into the world of AR. Customers want a strong level of certainty when making a purchase. Can you provide it? 
Thursday
June 24
2:30 pm3:00 pm
The COVID-19 outbreak accelerated retail digital transformation and unleashed the power of social selling, live-shopping, crowd-selling, and subscriptions as well as transformed the role of the store and sales associates. Retail organizations have diversified channels, tools and ways to acquire, activate and engage customers. Stores and store associates endeavor to engage customers along their journeys. Learn how innovative retailers have been deploying new technologies, tools and approaches for customer relationship and engagement. 
Friday
June 25
11:45 am12:15 pm
 In February, Macy’s, Inc. recommitted to its Polaris strategy to deliver the best style options for customers as a digitally led omnichannel retailer. Marc Mastronardi, Macy’s chief stores officer, will discuss how Macy’s stores play an essential role in the company’s omnichannel ecosystem, driving both digital and brick and mortar sales. 
Friday
June 25
1:00 pm1:30 pm
The development and use of data analytics, machine learning and artificial intelligence continues to accelerate rapidly, with analytic capabilities supporting a variety of core functions and business needs. In this session, Wayfair Global Head of Customer and Supplier Technology, Fiona Tan, and Levi Strauss & Co. SVP and Chief Strategy and Artificial Intelligence Officer, Katia Walsh will discuss the important and expanding role AI plays in driving exponential value through their respective businesses.