Personalization

Monday
June 21
1:45 pm2:15 pm
Conversations surrounding diversity, inclusion and social good in the fashion industry have been amplified in the last 12 months, yet the billion-dollar market for adaptive and inclusive apparel remains largely untapped. Big name retailers such as Zappos and Tommy Hilfiger are leading the market forward, while others like The Phluid Project are pushing the industry toward acceptance and values that affirm the queer and transgender community. Join the pioneers in this space as they discuss progress and plans to make inclusivity more prominent in the near future. 
Tuesday
June 22
11:45 am12:15 pm
Online retailers have been chasing the ultimate goal of one-to-one marketing by developing individually-personalized messages for each customer--with amazing clickthrough rates...or so the dream goes! But AI is now pushing personalized marketing nirvana closer to reality. Find out how artificial intelligence is helping marketers optimize their data to improve message delivery along the customer journey towards true one-to-one engagement. 
Wednesday
June 23
10:30 am11:00 am
Following an unprecedented year for the retail industry, Kohl's CEO Michelle Gass has outlined a bold strategic vision that will position the company for long-term growth. Balancing intuition with data, she has made innovative and courageous moves that leverage Kohl’s strong off-mall omni-platform, while partnering with the likes of Amazon and soon Sephora, to add a younger demographic to the retailer's core customer base.
Thursday
June 24
10:30 am11:00 am
Following a year that delivered unprecedented shocks to the retail industry, Macy's, Inc. battled through store closures and reopened to deliver great wins for its customers and transformed into a digitally led omnichannel retailer. Guided by its Polaris strategy, Macy’s today is hyper-focused on its digital, supply chain and technology platforms to deliver the most relevant and engaging shopping experiences. This session with Chairman and CEO Jeff Gennette examines how Macy’s digital growth has led the company to take bolder actions to drive its business forward into the future.
Thursday
June 24
11:00 am11:30 am
Leaning into its flourishing multi-banner ecommerce channel, Williams-Sonoma, Inc. separates itself from competitors by scaling its business and grabbing market share along the way. Looking at the year ahead and the long-term future, the home specialty retailer will focus on its three primary differentiators – its in-house design, its digital-first channel strategy, and its values – to fuel the company's strong growth and profitability. In this fireside chat, Williams-Sonoma, Inc.
Friday
June 25
11:00 am11:30 am
The "off-price" retail business model requires a reset from the one-size-fits all approach of the past, evolving beyond simply great apparel at a low-price to meet the needs of the modern consumer. A new model incorporates a more curated selection, a healthy mix prices and brands suited for consumers differentiated by market, and offered seamlessly both digitally and in-store.
Friday
June 25
1:00 pm1:30 pm
The development and use of data analytics, machine learning and artificial intelligence continues to accelerate rapidly, with analytic capabilities supporting a variety of core functions and business needs. In this session, Wayfair Global Head of Customer and Supplier Technology, Fiona Tan, and Levi Strauss & Co. SVP and Chief Strategy and Artificial Intelligence Officer, Katia Walsh will discuss the important and expanding role AI plays in driving exponential value through their respective businesses.