Platforms

Monday
June 21
1:45 pm2:15 pm
We all know the big names, but what about the unique marketplaces that are finding their niche? Making up nearly half of all e-commerce, marketplaces are expanding the customer base for established retailers and start-up brands alike. Many are broadening their business opportunities by partnering or starting their own marketplaces. Listen in to learn if there's a good fit for your business.
Monday
June 21
2:30 pm3:00 pm
If you care about measuring returns from your ads, you’ve been locked out of TV advertising for a long time. With the rise of streaming television, however, that’s all changed. Connected TV’s targeting and measurement unlocks performance marketing on television—and we’re going to share key tips and insights to help you make the most of this opportunity. We’ll cover the goals and benchmarks that are critical to what it means to succeed on Connected TV, and why you need to integrate it into your marketing strategy ASAP.
Tuesday
June 22
1:45 pm2:15 pm
At a time when social media apps have slowed in growing user bases, TikTok has seen a meteoric rise giving thanks largely to its adoption from a Gen Z audience. As businesses explore opportunities to capitalize on and tap into the TikTok phenomenon, this session features global fashion brand Hollister and global lifestyle brand Kate Spade New York to explore their insights and experiences on the platform and provide tips for success and meeting the challenges in engaging and converting this highly coveted audience.
Wednesday
June 23
1:45 pm2:15 pm
Online grocery is among Amazon’s fastest growing businesses as consumers seek even more convenience with their everyday shopping needs. Join Kantar’s Rachel Dalton, Director of Ecommerce & Omnichannel, and Amazon’s Rose Jia, Head of Growth Marketing, as the two chat about what innovation looks like at retail and how this is applied to marketing and merchandising. The discussion will focus on innovation at-large for retailers, specific innovations in the grocery category, and recommendations for retailers and brands as they look to achieve best-in-class execution.
Thursday
June 24
11:45 am12:15 pm
Join MaryLeigh Bliss of YPulse and Ken Wincko of Barnes & Noble College as they compare notes on Gen Z.  In this candid conversation, these experts will share research on themes ranging from what Gen Z is buying (and what they are not) to how this demographic is interacting with social media. They will dive into Gen Z’s outlook on higher education, and how living through the pandemic may shape their future views. With Gen Z poised to take over the economy in the next decade, expect these thought leaders to provide merchandisers and marketers with some takeaways they can put into action.
Thursday
June 24
1:45 pm2:15 pm
Ecommerce adoption has accelerated rapidly, making it more important than ever for retailers to integrate offline and online channels into a cohesive customer experience. Retailers need a comprehensive, up-to-date omnichannel strategy that considers how consumer needs and behaviors have changed, and recalibrates their understanding of their target audience.
Friday
June 25
1:45 pm2:15 pm
More and more brands are evolving their consumer ecosystem with sophisticated direct-to-consumer (D2C) strategies that are disrupting traditional retail channels. Companies are looking to D2C to diversify their distribution channels, better position their products, and more closely connect with consumer, and thereby providing an effective ecosystem feedback loop to optimize their business.
Friday
June 25
2:15 pm3:15 pm
Amidst the disruptions caused by COVID-19, e-commerce technologies not only became an immediate lifeline for many businesses to stay afloat, but also helped brands to accelerate their digital transformation. Among those brands was luxury fashion company Diane von Furstenberg (DVF), which has made a strong digital pivot during the pandemic. DVF has engaged Chinese consumers via Alibaba’s livestreaming tool, Taobao Live, and was one of the first brands to move its fashion show online during Shanghai Fashion Week.