Marketing/Data Analytics

Monday
June 21
1:45 pm2:15 pm
Conversations surrounding diversity, inclusion and social good in the fashion industry have been amplified in the last 12 months, yet the billion-dollar market for adaptive and inclusive apparel remains largely untapped. Big name retailers such as Zappos and Tommy Hilfiger are leading the market forward, while others like The Phluid Project are pushing the industry toward acceptance and values that affirm the queer and transgender community. Join the pioneers in this space as they discuss progress and plans to make inclusivity more prominent in the near future. 
Monday
June 21
2:30 pm3:00 pm
If you care about measuring returns from your ads, you’ve been locked out of TV advertising for a long time. With the rise of streaming television, however, that’s all changed. Connected TV’s targeting and measurement unlocks performance marketing on television—and we’re going to share key tips and insights to help you make the most of this opportunity. We’ll cover the goals and benchmarks that are critical to what it means to succeed on Connected TV, and why you need to integrate it into your marketing strategy ASAP.
Tuesday
June 22
11:45 am12:15 pm
Online retailers have been chasing the ultimate goal of one-to-one marketing by developing individually-personalized messages for each customer--with amazing clickthrough rates...or so the dream goes! But AI is now pushing personalized marketing nirvana closer to reality. Delve into the complexities finding out how AI is helping marketers optimize their data to glean insights about each individual, how it's being used to personalize marketing communications and to improve message delivery along the entire customer journey getting closer to true one-to-one engagement. 
Tuesday
June 22
1:00 pm1:30 pm

Open to retailers with a Full Conference or Retail Free Pass. Space is limited to the first 25 retailers, on a first-come, first-served basis.

Join Lucidworks and retail leaders for an interactive discussion and learn how to:

  • Design or procure better products from unseen customer session insights
  • Leverage signals to present the right products at the right time across touchpoints
  • Deliver a fully connected experience from online to offline to increase commerce ROI
Tuesday
June 22
1:45 pm2:15 pm
Boots has long prioritized providing outstanding convenience and care for their customers by offering a variety of products and services to suit the needs of a broad customer base. With the shift to Digital, Boots has had to elevate their personalization game. Recognizing that personalization is necessary, Boots’ strategy has not only been focused on technology but their people and creating disruption in the industry.
Tuesday
June 22
1:45 pm2:15 pm
At a time when social media apps have slowed in growing user bases, TikTok has seen a meteoric rise giving thanks largely to its adoption from a Gen Z audience. As businesses explore opportunities to capitalize on and tap into the TikTok phenomenon, this session features global fashion brand Hollister and global lifestyle brand Kate Spade New York to explore their insights and experiences on the platform and provide tips for success and meeting the challenges in engaging and converting this highly coveted audience.
Tuesday
June 22
2:30 pm3:00 pm
As experts continue to debate the future of traditional retail, physical retail and the influence of experiences have undergone a reevaluation. The rise of ecommerce is undeniable and here to stay. But the power of in-person product discovery has its unique place in the retail ecosystem – and it's getting reimagined. In this session, executives discuss the future of physical retail and the convergence of in-person and digital experiences in today's new environment. 
Wednesday
June 23
11:45 am12:15 pm
The unforeseen has accelerated a change in the economy, shifting from sharing to connected. An economy that places more value in meaningful experiences with a focus on authentic human connection, supported by revolutionary new technology that allows consumers greater access than ever before. We’ll focus on 4 key pillars retail brands need to address in order to better meet consumer expectations through innovation in action--Meaningful Customer Experiences, Expected Convenience,  Responsible Social Engagement and Authentic Accountability. 
Wednesday
June 23
1:45 pm2:15 pm
Online grocery is among Amazon’s fastest growing businesses as consumers seek even more convenience with their everyday shopping needs. Join Kantar’s Rachel Dalton, Director of Ecommerce & Omnichannel,  and Amazon’s Rose Jia, Head of Growth Marketing, as the two chat about what innovation looks like at retail and how this is applied to marketing and merchandising. The discussion will focus on innovation at-large for retailers, specific innovations in the grocery category, and recommendations for retailers and brands as they look to achieve best-in-class execution.
Thursday
June 24
11:45 am12:15 pm
Join MaryLeigh Bliss of YPulse and Ken Wincko of Barnes & Noble College as they compare notes on Gen Z.  In this candid conversation, these experts will share research on themes ranging from what Gen Z is buying (and what they are not) to how this demographic is interacting with social media. They will dive into Gen Z’s outlook on higher education, and how living through the pandemic may shape their future views. With Gen Z poised to take over the economy in the next decade, expect these thought leaders to provide merchandisers and marketers with some takeaways they can put into action.
Friday
June 25
11:45 am12:15 pm
The next big thing in the healthcare ecosystem will be a customer-centric model of care. Everyday healthcare is evolving from more traditional medical office settings to retail, home and virtual-based options. The goal: to provide a better and more targeted experience for consumers that leverages daily life activities with home and virtual care services. 
Friday
June 25
1:00 pm1:30 pm
The development and use of data analytics, machine learning and artificial intelligence continues to accelerate rapidly, with analytic capabilities supporting a variety of core functions and business needs. In this session, Wayfair Global Head of Customer and Supplier Technology, Fiona Tan, and Levi Strauss & Co. SVP and Chief Strategy and Artificial Intelligence Officer, Katia Walsh will discuss the important and expanding role AI plays in driving exponential value through their respective businesses.